Management and marketing are key elements for any tourism businesses. To be more sustainable, it’s vital to put in place robust management systems, which provide a framework to help implement specific actions. The success of the process depends on leadership, teamwork, networking, staff awareness, good record keeping and monitoring. Besides being environmentally sound, it will help to improve general business performance. Cost savings resulting from improved efficiency will be identified and revenues increased by attracting green-conscious customers. Examples of the management and marketing assessment criteria include:

• Good management systems
• Staff training and awareness
• Networking and sharing best practice
• Getting specialist advice
• Monitoring resource use
• Green marketing
• Asking for green feedback from customers